How to recruit staff online
3rd May 2012 | 16:07
Find the best places to recruit staff online
You buy goods online, you work online, you get your news online, so why not get new staff online? We look at some of the key places to advertise on the internet and offer some basic advice on recruitment on the web, and the good news is that many of the places to advertise are free.
Why advertise a job online?
The traditional way of attracting new talent to your business was through the local press, however while that may still provide some good candidates, it won't get you the best. It may not even get you in front of all the ideal candidates in your area. Ask yourself this "Do you read the local press?" If you don't then how do you expect to attract the right stuff through a local advert? By using the internet you widen your scope to recruit from candidates around the UK and the World, and it doesn't need to be complicated or expensive.
Advertising jobs on your website
One of the most effective places for recruiting is your own website. Your customers are a good pool to recruit from – they already know your business and like your products, and the only costs involved are the time it takes to add a jobs section to your site.
If you have a Facebook site or LinkedIn group then you should also advertise the job position there, as many potential candidates may only view your Facebook and LinkedIn pages and never come to your main website.
Advertising jobs on LinkedIn
LinkedIn is one of the largest business networks and is a great place to find new staff. There are several ways to recruit on LinkedIn, you can go through the jobs part of the site and post a job online. Or you can use your networks to widen your scope and find potential candidates using other people's contacts and approach potential employees directly.
Your network is the best place to begin raising awareness about your jobs – that's where you'll find your strongest referrals. Your connections might be interested in the job themselves, or they may know some good candidates. Use LinkedIn status updates to tell your network about open positions, and add a link to the post itself.
As well as your own pages, LinkedIn interest groups are also a good place to advertise. Look at the professional groups that cater for your industry, as well as the groups that cater for the particular sector you're interested in. For example, if you're looking for a sales person for your publishing business then look at both the sales groups and any publishing elated groups.
Be careful you don't jump into every relevant group to put up a job advert. That will be viewed as spam and do nothing for your business reputation, and could even be enough to get you banned from some groups.
So make sure that the group is appropriate, and that you follow any guidelines on recruiting on that group – most are happy to allow job adverts, but others only want jobs in certain parts of the group or on specific job boards. If in doubt contact the group owner.
Advertising jobs on Twitter
Twitter is a quick way to get your message out to all your followers and on to the wider world.
Unfortunately most jobs can't be described in the 140 characters available on Twitter, so try to get as many details in as you can and add a short link through something like Is.gd Is.gd or Owly ow.ly or Google goo.gl to the full job description on your website.
To widen the scope of your job twitter, use appropriate hashtags in your Tweet. For example, the Tweet:
Wanted office temp for business in Leeds area £18k http://is.gd/TRBC1
will be more effective on Twitter if you add a few hashtags and change the wording slightly:
#recruiting office temp for business in #Leeds area £18k http://is.gd/TRBC1
This last tweet will be seen by people following any of the words job or Leeds, and will get your job advert out to a much wider audience.
Typical hashtags for job listings include #jobs, #recruiting, #jobposting, however to narrow it down, use more specific hashtags, such as or #prjobs or #salesjobs.
Don't make the tweet too long as ideally you'll want people to retweet it to their friends, so try and make the whole ad no more than 120 characters, and don't over-tag a single Tweet. Twitter recommends using no more than two hashtags per Tweet.
Advertising jobs on Newsletters
If you produce an email newsletter, or do regular emails to your customers then add in a link to the job. A prospective candidate may read your newsletters but doesn't have enough time to visit your site regularly. A link to the job on the bottom of your emails can also be effective.
Putting your job on a job site
Sites like Jobsite, Monster, or Total Jobs replace the traditional role of a job agency, or a national or local paper. You can post job opportunities like you would in a paper or you can match your job requirements to CVs posted by people already looking for jobs.
They also offer a whole raft of free tools that can help you decide what salary to offer. Total Jobs, for example, has a jobs barometer service that allows you to see how popular a particular job sector is in a particular location, while Monster has a Salary Calculator tool to tell you if you're offering the right sort of salary for your area.
As well as the big national job boards there are also numerous job boards aimed at specific niches that are worth looking at, for example Salestarget for sales jobs and Workmates for construction jobs etc