Facebook is experimenting with a Want button
2nd Jul 2012 | 11:50
Facebook tests out a Want button and new social context feature
According to a UK developer Facebook is to bring out a 'Want' button to help businesses increase their social commerce sales and to complement the current 'Like' button.
Speaking on his blog Waddington said the button will only work on Open Graph objects marked as "products," indicating it most likely to find it's way in to social commerce use.
Waddington has also found another example of an unreleased function aimed at social commerce called Facebook Social Context which allows a developer to take a list of keywords, find related Facebook brand pages and creates a list of friends who also like a brand or a product.