FC Barcelona's latest kit has Intel inside - literally
12th Dec 2013 | 17:25
How does a major tech brand make its logo stand out on a football shirt? We're not designers by trade, but we reckon putting it on the front of the kit where you can see it might be a good start.
FC Barcelona has decided against such folly, instead placing Intel's logo inside the team's jersey after signing a sponsorship deal with the chipmaker. It's possibly Barcelona's most pointless deal to date, which is impressive for a club that once signed Alexander Hleb for €15 million.
The European footballing giant will be supplied with 2-in-1 convertibles as part of the sponsorship, and Intel will be working with the club to "improve the fan experience through new technology" at its Camp Nou stadium, according to a statement.
Whether that will improve Messi, Xavi and Inesta's already stellar technical skills remains to be seen.
Get your kit on, give me three warm up laps and check out these tasty blips: