MySpace and MTV put ads on pirated content

3rd Nov 2008 | 09:14

MySpace and MTV put ads on pirated content

New advert-serving program is a 'game changer'

MTV and MySpace believe they have found a novel way of making money from piracy, and will test out a new advert-serving mechanism this month.

Instead of being served with take-down notices when MySpace users post up MTV copyrighted content, they will instead be served adverts that earn the station money.

This is apparently possible due to video-fingerprinting and ad-serving technology from a company called Audite.

Matched content

The platform can compare hours of television with what is online and match it – ensuring that content providers get advertising revenue from their own content whoever posts it on MySpace.

"This is a game-changer," said MySpace's President of Sales and Marketing Jeff Berman.

"We're going from a world of 'no' to a world of 'yes', while protecting the rights of the copyright holder."

The ads served through Audite will be a 'semi-transparent' overlay over the lower third of the video player, although the final look and feel is apparently still part of the trial.

myspace drm adverts
Share this Article

Most Popular

Edition: UK
TopView classic version