Apple iPod set to dominate next 18 months

25th Oct 2006 | 23:00

Apple iPod set to dominate next 18 months

Apple shows no sign of losing out to Microsoft's Zune

According to Jupiter Research predictions, the Apple iPod will continue to dominate the MP3 player market for at least the next year and a half.

The research firm also said that the digital music player market is set to expand from 37 million users this year to 100 million users in 2011.

Apple shows no sign of losing momentum, said Michael Gartenberg, vice president and research director at Jupiter Research. This is mainly due to its conditioning of customers to expect and adopt regular upgrades.

"Despite the coming of Zune, the return of closed-loop digital music service-device combinations, and music phones on the horizon, the iPod should not lose significant market share in the next 12 to 18 months," said Gartenberg.

Mobile phones capable of playing songs to MP3 quality present the biggest growing threat to digital music players, Jupiter Research said. The number of phones that fit that bill will surpass music devices in quantity by 2009, the firm reports.

David Card, who led the analysis in the report, calls impulsive over-the-air music purchases "a tough challenge" both for wireless devices and phones thanks to issues with infrastructure, compatibility, pricing and user interfaces.

"US mobile phone carriers are under-emphasising, or ignoring altogether, the necessity of enabling users to 'sideload' existing music collections onto a phone because they can't charge for it," said Card.

AppleiPodMicrosoftPortable audio
Share this Article
Google+

Apps you might like:

Most Popular

Edition: UK
TopView classic version