Vodafone looks to new femtocell push

19th Jan 2010 | 13:53

Vodafone looks to new femtocell push

New brand, new push; new audience?

Vodafone has decided to give its femtocells another push, hoping that new pricing and a shiny new brand will encourage take-up of the 3G-boosting devices.

So, for Vodafone Access Gateway (and the rather horribly sounding acronym that it inevitably brought) now read Sure Signal - which at least hints at what the device actually brings.

Of course, boosting a 3G signal in a house is often negated by the fact that people who like these type of things are on their Wi-Fi network, but when the pricing drops it's certainly not a bad option.

A nifty and it's yours

According to Rethink Wireless, the femtocells - formerely known as VAG - will now be priced at a reasonable £50 down from £160 with an annnual £5 a month option also mooted.

That may well come with a big marketing push from the company.

"No other network in the UK can ensure a great mobile phone signal in the home, because the Sure Signal is unique to Vodafone," said the operator's UK CEO Guy Laurence.

"Customers tell us it is life-changing."

The Sure Signal offers a minimum1Mbps download when connected to a broadband line, and can be registered with up to 32 different mobile phones and used by up to four Vodafone handsets at the same time.

Share this Article

Most Popular

Edition: UK
TopView classic version