Windows Phone continues march across Europe, UK growth beats iOS, Android
4th Nov 2013 | 20:27
It's also more popular than iOS in Italy...
Microsoft's Windows Phone mobile operating system was the only of the 'big three' to experience growth in its UK market share during the last few months, a report published on Monday has claimed.
While still largely dominant over the chasing pack Apple's iOS (27 per cent) and Google's Android software (58.4 per cent) both experienced slight dips in their respective shares during Q3 of 2013, Kantar reports.
Windows Phone on the other hand boosted its share to 11.4 per cent, which is nearly three times higher than the 4.2 per cent it enjoyed this time last year.
The jump can be almost entirely attributed to improved sales of the rapidly expanding and improving Nokia Lumia range, as other manufacturers' interest in the platform has diminished rapidly.
Bigger than iPhone
That's not where the good news ends for Microsoft though. If the figures are accurate, it can now claim to be more popular than the iPhone in Italy.
Windows Phone enjoys a 13.7 per cent share of the Italian market compared with 10.2 per cent for iOS. Overall, across the entire region, Kandar reports around a 10 per cent share for Windows Phone.
Overall, the news is good for Microsoft as it continues its slow, but steady, progress. However, while offering up a "huzzah!" for Windows Phone, spare a thought for poor old BlackBerry. Its UK share is down to 3.1 per cent.
- BlackBerry isn't ready to disappear just yet, according to the company's new CEO. BlackBerry phones are here to stay, says John Chen.
via The Next Web