T-Mobile's new approach looks a hit, more Apple devices on the way
8th Aug 2013 | 23:53
No contract policy, early upgrade and iPhone 5 lure new customers
T-Mobile is still the fourth-place carrier in the U.S., but the company announced today that it added 1.1 million subscribers in its second quarter.
"T-Mobile's Un-carrier approach has clearly resonated with consumers," said T-Mobile CEO John Legere in a press release.
"By fixing the things that drive them mad, like contracts and upgrades, and freeing them from the two-year sentences imposed on them by our competitors, they are choosing the new T-Mobile in unprecedented numbers."
More on those 'unprecedented' numbers
Of the 1.1 million new T-Mobile subscribers, 688,000 were the all-important non-pre-paid "branded postpaid net additions," reported the company.
"Let me say it slightly different," said Legere in a Fox Business interview this afternoon. "That was more than the total phone adds of Verizon, AT&T and Sprint - combined."
Total smartphone sales, including those of prepaid customers, amounted to 4.3 million devices in the three-month span.
"There's plenty of customers coming off contracts every month from AT&T and Verizon," he noted.
"In the weekend of July 31, the porting ration between AT&T and [T-Mobile] was 2:1, which means twice as many of their customers are coming to us as opposed to going to them."
T-Mobile iPhone 5 helps too
In addition to its new Un-carrier policies, T-Mobile was able to attract previously wary customers by finally carrying an Apple smartphone by the way of iPhone 5.
T-Mobile iPhone 5 sales accounted for about 29 percent of branded gross customer additions and upgrade smartphone sales excluding MetroPCS.
The benefits of carrying iPhones should continue, as Legere expressed a positive outlook on carrying more Apple products beyond the iPhone, according to AllThingsDigital.
"I think there's a whole array of Apple products that we look forward to carrying," Legere said. "We will expand what we offer from them."