Samsung planning to drop the cringeworthy theatrics for Galaxy S5 launch
5th Feb 2014 | 19:00
Hopefully with no return of the Sex in the City parody
It's looking ever more likely that Samsung will be showing off the new Galaxy S5 at Mobile World Congress later this month, and we may be in for Sammy's own "one more thing" in the form of the Galaxy Gear 2.
The New York Times has printed a fresh report that Samsung plans a relatively low-key event for the Galaxy S5 launch. According to a smartphone industry informant, when the South Korean smart device maker introduced the Galaxy S4 with Broadway bombast, the performance fell to deaf ears.
With its next flagship, Samsung is opting for a more business oriented tone to the release, and its Unpacked 5 event on the opening day of MWC will provide the perfect, scaled-down backdrop.
That's not to say there won't be surprises, as the upgrade to the Samsung Galaxy Gear is also expected to make a showing.
Function over form
Along with a low-key event, the Galaxy S5 is shaping up to include less gimmicky features than its predecessor, which came with features like Air View motion control to answer the phone without touching the screen.
The same source was briefed on the phone's specifications and said the Galaxy S5 will play it safe by skipping out on features like a WQHD 2K screen as well as the "it was probably never going to happen anyway" eye scanner.
Instead the new Galaxy is purported to have more down-to-earth upgrades like a better camera (reports suggest 16MP) and a higher-performance, potentially 64-bit processor.
It seems the new handset is also being skewed to business users with an updated version of Samsung's Knox security software.
Meanwhile, the Korean electronics will also reportedly show its first Tizen phone during a separate event during MWC.
Can Samsung host three major gadget reveals without any one getting lost in the noise? TechRadar will be on the ground in Barcelona to find out.
- Find out what the Samsung Galaxy S4 was like in our review.