Samsung CEO: Galaxy S5 not about eye-popping technology
24th Feb 2014 | 20:10
Samsung Galaxy S5 focuses on key specs
"Our customers do not want eye-popping technology, or the most complex technology. Our customers want durable design and performance," said Co-CEO JK Shin.
"Our consumers want a simple, yet powerful camera. Our consumers want faster and seamless connectivity. And our customers want a phone that can help them stay fit."
Samsung hit on these points with the introduction of its newest Samsung Galaxy smartphone, which focuses on design, camera, connectivity, staying fit and lifestyle as its key tenants.
Samsung Galaxy S5 vs Galaxy S4
Samsung is certainly used to including all of the bells and whistles with its flagship smartphones. That was precisely the song and dance of last year's Samsung Galaxy S4 unveiling.
The company's Broadway-styled unveiling revealed features like Smart Stay, Smart Pause and Smart Scroll that weren't all that smart in the end - they didn't work 100% of the time.
Shin signaled that his company is responding to customers who want innovation without such over-the-top technology.
Perhaps the only unconventional Samsung Galaxy S5 feature unveiled today was its ability for users to take their heart rate directly from the back of the new phone. Samsung had to fit in one "world's first," it would seem.
- Not left behind: Samsung to upgrade original Galaxy Gear to Tizen.