Yahoo best internet experience on a phone
13th Mar 2007 | 00:00
Beats Google, Napster, YouTube and MySpace in survey
Yahoo offers the best internet experience on a mobile phone, according to new research released yesterday. The internet search engine mastermind beat fierce competition from Google , Napster , YouTube and MySpace in the Strategy Analytics survey.
Participants in the test were given tasks to carry out on both a laptop and a wireless device. Yahoo scored a little under 80 points (out of 100) for use on a mobile device. It drew equal with Google and MySpace for use on a laptop.
David Kerr, VP of analysts Global Wireless Practice, said, "Many users, especially among digital enthusiasts, show a preference for web search, web mail and web 2.0, user-generated content and social networking content over branded content.
"However ease of access and discoverability of content on mobile handsets continue to be a huge pain point which is directly limiting content consumption."
Earlier this month, Yahoo announced it was bringing its Go 2.0 service - enabling access to Yahoo services on a mobile phone - to Windows Mobile devices.