HP plots a return to the smartphone arena
1st Jul 2013 | 14:35
Has something in the works
HP has confirmed that it is working on a new smartphone, which it says will aim to offer a different and unique user experience.
HP Senior Director of Consumer PCs and Media Tablets for Asia Pacific, Yam Su Yin, said that the company is working on a number of devices, and when asked specifically about a smartphone, admitted that one was in the pipeline.
Speaking to The Indian Express, Yin was open about HP's ambitions for a smartphone. "The answer is yes but I cannot give a timetable'" she said. "It would be silly if we say no. HP has to be in the game."
She continued: "Being late you have to create a different set of proposition. There are still things that can be done. It's not late. When HP has a smartphone, it will give a differentiated experience."
HP had a brief – and less than successful – flurry into the smartphone market when it purchased Palm for in 2010, but sales were poor and WebOS failed to catch on - although WebOS still lives on through LG.
There's no indication of when a possible new HP mobile could hit the market or what OS it could be running on. But it will really have to really make good on its promise of a unique experience if it wants to stand out in this overcrowded market.