Apple's iPhone launch event live

10th Sep 2013 | 17:01

Apple's iPhone launch event live

Time to get AMPED

The Apple event has come and gone, if you're arriving here for the first time you're late - really, really late. Don't fear though, as we have all the biggest and best information from the announcement just a click away!

If you're hankering for a blow-by-blow replay of what went down at the Apple event, just take a look below.

Please note: all times below are GMT

19.25 It's all over! Thanks for stopping by! We're going to steal a couple and take pics. Stay tuned for the mega hands on previews you expect from TechRadar...

19.24 Oh come on, Costello. Do you not know we've got to go and take a million photos of not one, but TWO devices now? Oh, wait, he's finished.

19.22 The iPhone 5S will cost from £549 to £709, depending on your capacity... up to 64GB storage. Apple not willing to let go of the premium price point, it seems.

19.21 Whoa again... the iPhone 5C 32GB option will cost more than a Galaxy S4: £549.

19.19 Be interesting to hear the contract prices for the iPhone 5C... as it stands, that's going to be the same price as an HTC One.

19.18 Whoa, we're hearing that the iPhone 5C will be £469 off contract, with the iPhone 5S costing £549. That's not a cheap iPhone...

19.17 So, as expected: no new screen, nothing about a quad core processor, no RAM confirmation... but then again, isn't that Apple's way? Slightly better camera, better CPU and a new toy in the shape of the fingerprint sensor? Is that enough of an upgrade?

19.15 That 'Apple Radio thing'. Costello. Nailing being a spokesperson. Calling the music business a 'foul and twisted' thing back in the past. He's having a lovely chat with the audience, dropping some musician comedy bombs left, right and centre.

19.11 Oh no, don't worry. It's just Elvis Costello. Unless he's changing his name to iLvis Costello, we're going to go grab hands on. "That's a lot of fancy stuff there," says Costello. He's got the gist of all this.


19.10 Wait... one more thing??

19.09 Pre-order only for the iPhone 5C on September 13.

19.07 Sadly nothing about the screen tech on the iPhone 5S. Looks like it's the same Retina display as before. Could have done with a new high-res option to keep up with the competition. But that fingerprint scanner is really neat-o.

19.07 Cook is out again. He's saying that 'We don't just pack in features. We think about what we want to create'.

19.05 The iPhone 5C and iPhone 5S release date is set for September 20, and it's coming to China, as well as the usual suspects: US, UK and Australia are all there.


19.04 The iPhone 4S will be offered as the budget option, coming in an 8GB option. Plus the iPhone 5S will have some coloured leather colours too.

19.03 "This is our most forward thinking iPhone yet." It's going to be $199 for the 16GB option, $299 for the 32GB iteration and $399 for the 64GB in the US.

19.02 All this information is stored on the A7 chip, and Apple says will not be available to other apps, or backed up to iCloud.

19.01 Sapphire glass will be used to give a clear and robust imaging sensor.

19.00 This is big, people. Biometrics are going to be a huge part of phones in the future, and Apple has stolen a march.


18.57 The sensor will be on the home button, as we expected. We can touch the unlock button to open your phone. You can use it to make iTunes purchases to replace the Apple ID password. Nifty.

18.55 A brand new technology - Touch ID. brand new sensor, the Touch ID sensor, 170 microns thin, which is thinner than a human hair. Scans through your inner live layers of your skin, and can even teach about more than one finger.

18.53 A slow motion camera can capture at 120fps. HD 720p at that speed, and you can speed up and slow down any element of the video. Looks pretty impressive.

18.51 The new iPhone 5S will have auto image stabilisation. With a single press, that multiple shots option will get one that's not blurry, apparently.

Burst mode is here too! 10 frames a second. Not a new feature for phones, but Apple is pretending it is. The phone can even work out which is the most clear... again, not new, but most phones aren't great at picking the best one. If Apple can nail that, we'd really appreciate it.

18.49 Apple is going to be all about the auto mode. 15 focus zones, auto exposure, multiple shots, instantly analyses in real time for which is the sharpest. There's even a new 'true tone flash', which is designed to stabilise the ambient light. Whatever colour your flash it, it usually clashes with the lighting.


The iPhone 5S has two flashes, white and amber in temperature, and analyses to give the correct colour of flash. "The first time on a camera of any kind."

We're looking at the samples now. The older photo looks rubbish compared to the new one... but then again, it also looks brighter.

18.47 'It used to be that to get better pictures, you had to become a better photographer'. Apple doesn't care about that... the iPhone 5S is meant to help you do that. f.2.2 aperture, five piece lens, new 15% larger active area.

Schiller says "We know a secret that bigger pixels offer better pictures." HTC knows that secret too, Apple. It has even larger pixels. Does that mean an Ultrapixel sensor is better?

18.47 The battery life is up:10 hours 4G talk time, 250 hours of standby are the big ones. More than the iPhone 5 apparently. That's pretty good news for people that hate to watch the percentage meter go down.

18.44 Schiller is back to talk up the level of mobile performance from the A7 chip. There's also an M7 chip that goes alongside the A7, which takes advantage of the sensors without having to wake up the main chip, so compass, gyro and accelerometer to help you with health and fitness activities while saving battery.

Can tell if you're running, walking or driving - and developers have access to the API. Nike has created Nike+ Move, to help people rid themselves of a Fuel Band, by the looks of things.

18.41 Getting a demo of Infinity Blade 3 now... there's up to four times more detail on offer. As completers of the first title, this will be something that gets people excited. Going to be available at iPhone launch.

18.40 There's definitely a silver band around the home key, and the square has gone. That fingerprint scanner looks nailed on.


18.39 Donald Mustard from Epic Games is about to unveil the 'conclusion' to the Infinity Blade journey. The graphics are pretty impressive.

18.37 Over a billion transistors, in the same footprint as A6. iOS 7 is optimised for this 64 bit change... if you're lost, just understand that the iPhone 5S is a lot more powerful that can run more intensive programs. It's as much as two times as fast for tasks, both CPU and graphical.

Apparently the iPhone performance has increased 40 times since the first iPhone. Half of that coming from the iPhone 5S alone. Alright Schiller. That's enough of that. We need to know if has a 1.2% better battery.

18.35 Comes in three metal finishes. Silver, gold and a new 'Space Grey'. Loads of new upgrades.

Performance is first to be discussed: "People want portable performance, and this is a huge leap forward." A7 chip, is 64 bit, and the first ever in a phone of any kind. The transition to 64 bit took years. Apple is going to move things forward in one day with great new hardware and system advancements, according to Schiller.

18.33 Schiller is back. The iPhone 5S is here. The most 'forward thinking phone ever created'.

18.32 So - is it what we wanted? Colour matched wallpapers? Does it look too cheap? Too amazing? What?


18.31 A 4-inch Retina display, impressive battery life, more LTE bands... we've heard this, Craig.

18.30 Seeing how it's made now. A single piece of plastic. A steel frame thrust in. Holes lovingly drilled. A glossy service. A rigid structure. A dense feel. Wait... what is Apple describing?

18.29 "The iPhone 5C is beautifully, unapologetically plastic." Wouldn't get Samsung ever saying the word 'plastic' to define its phone materials.

18.29 Ive is on video. Why is he never on stage? Does he really exist?

18.27 Apple A6 chip inside, with battery larger than the iPhone 5. There's an 8MP camera, photo filters and a 3x video zoom. Facetime HD is on the front with uprated low light. And Facetime audio us supported too.

LTE is also supported heavily. UK users will be happy that all the networks will be able to run this. It will come in five colours: blue white, yellow, pink, green and comes in for just $99 for the 16GB version and 32GB comes in at $199 for the US carriers.

Cases will be $29 per unit... Apple reckons we're going to buy loads. They're even 'Android free', says Schiller. Unnecessary dig, there.

18.26 New cases, also mega colourful, to combine with fun colours. Apparently feels 'rich and great in your hand', uses polycarbonate and a steel structure to also function as an antenna. Looks like the leaks were all right.

18.25 The sides are made from one single plastic piece, and one piece of glass on the front. "No seams, absolutely gorgeous," says Schiller. We're still reeling about the fact our iPhone 5 just became a collector's item.

18.22 Going to launch two new iPhones: the iPhone 5C is up first. Phil Schiller says "more colourful" than previous iPhones. He joked about web leaks and called them cool. That's a first for Apple.

18.21 "Some of you might have been expecting this," says Cook. This year Apple isn't going to lower the price of the old iPhones. This year, we're going to replace the iPhone 5. WHAT?

18.21 We're talking iPhone. iPhone 5 is the most 'instantly loved ever'.

18.20 So, iWork (Pages, Numbers, Keynote), iPhoto, iMovie, any new iPad, iPhone or fifth gen iPod touch will have auto access to the apps. Nifty.

18.19 Presentations, numbers, spreadsheets. iWork is being talked up now, creating content etc. iPhoto takes 'photo editing to the next level' on your phone. iMovie makes 'sophisticated' trailers. "No other platform has any apps like this. All iOS devices are made even better if they have these apps, and almost all of our customers want these apps. So we're announcing that we're making all five of these industry leading apps free."

18.18 Tim Cook is back, and talking about how well Ive did to create the iOS 7 overlay. It is good, if not a little colourful for some people. And those people have tumblr blogs.

18.16 You've got to love how proud Apple is of it's products. And now we have an iOS 7 release date: 18 September. For iPhone 4 and up. A week to wait? That's ages.

18.15 iTunes Radio up next. You've heard about all this: creating stations to your own taste. Talking about how good the band Rush is now. The guy loves them. He admitted that he was going to play air guitar but decided against it. Sad times.

18.14 Showing how you can look at all your photos in one 'colour wall' in the new Photos gallery. The audience likes that. It's easier to share than ever, apparently. Of course it is, Apple. Talking up Airdrop, P2P Wi-Fi, secure sharing. A lot of buzzwords for essentially sharing a boring snap.

18.12 Talking up new ringtones. "You might not be able to answer because you're dancing". Comedy gold. This guy's hair seems to be a running joke with the audience. He's got them dangling off his comedy lines.

18.11 JOKES IN THE SEARCH BAR. A lot of people chuckled. We cannot confirm if said chuckles were hearty or awkward.

18.09 Showing off iOS 7 again. If you've seen this, pop off and make a drink. Apple is just pretending this is all new. 'Precisely chosen colour palette' was just mentioned. Good band name that. Bet it's Jony Ive's band.

18.08 Next month 700 millionth iOS device is shipping. iOS 7 being chatted about now, calling iOS 7 the world's most popular OS. Stunning, packed, invited, a man in a blue shirt. We're summarising what we're hearing and seeing.

18.06 Talking retail now. A new Apple store in California. Glass on three sides and eight times larger than the original store. Big applause already. These people are going to lose their mind if an iPhone drops.

18.05 Video time. A lot of fast moving people are putting together a concert. We hope Apple isn't stalling for time... perhaps the iPhones are stuck in customs.

18.02 Talking up London as a great place to see music. Apparently 20 million people applied for iTunes Festival tickets. 'Like a product launch', says Cook. Or a free concert with worldwide megastars. Weird that.

18.01 Cook is on stage! He's talking about exciting things! iTunes Festival! Wait... that's not an iPhone.

17.56 Have a view of our current view. It's pretty hard to glean anything from it. Unless Apple is going to re-launch its own logo.

Apple launch

17.53 Some soft electro rock just started. Apple is combining the genres here. WHAT COULD THAT MEAN? (nothing).

17.52 There's still an imbalance towards Apple launches from the world - no matter how many other brands launch new phones, this is the one that people, especially those who usually can't be bothered with 'that technology thing', get intrigued by.

17.49 The mood is eerily quiet here. You can't even hear any typing because there are so many iPads in the room. It's essentially a collection of dull thumping, like a distant Riverdance.

17.42 Current chat among the tech journalists here is about fingerprint tech - is it going to figure on the iPhone 5S? "I hate putting in my PIN," said one voice. Before not even having a PIN on his iPhone.

That's how much he wants fingerprint scanning, people.

17.39 OK, first post of the evening... It's a lovely and intimate affair here in Berlin. It's almost impossible to not be just a smidge excited by a new phone launch.

As we wait for the event to kick off, here's what you can expect from Apple today:

In a matter of hours, Apple CEO Tim Cook will take to the stage and months of rumour, speculation and basically just having a stab in the dark will come to a head: the iPhone 5S will be official.

But that's not all! We're expecting a host of announcements from Cupertino later today, and we'll be covering them all in real time both here on the site and over on Twitter.

Join us right here from 10 am PT / 6 pm BST / 7 pm Berlin time / 4 am Wed AEST for all the Apple-flavoured fun, where we'll be dissecting what Big Cook will be talking about, whether fingerprint tech will be popping up, whether a new cheaper iPhone will be coming and other general frippery.

You can even come a bit earlier and witness as TechRadar attempts to defy the Wi-Fi gods in Apple's fancy new Berlin store to bring your some pre-game action.

Ready for new iPhones? We are.

iPhone 5S

The big daddy. The new iPhone. Or the only-slightly-different-to-the-old-iPhone if the details we've seen in the most recent rumours turn out to be true.

Expect a souped-up camera, a better processor and iOS 7 on board.

iPhone 5C

With a simultaneous official event taking place in Beijing and the spotty dotty rainbow of an invite to boot, we won't be at all surprised if Tim Cook's first "One More Thing" moment turns out to be a cheap iPhone.

We've seen cases, components and pics galore - but we're still not really sure what the thing will be called. So that's exciting.

  • Here's where you need to point your browser for all the iPhone 5C news as it breaks

An iOS 7 release date

The iOS 7 software went out to developers in beta form back in June - if Apple doesn't announce an imminent release of the OS to iPhones, iPads and iPod Touches today, we'll eat our collective hat.

  • All things iOS 7 will be covered off here

An iTunes Radio release date

We don't expect any countries other than the US to get an iTunes Radio release date today, but the North Americans among us should find out when the Apple-flavoured music streaming service will be hitting your devices.

An OS X Mavericks release date

The new version of OS X was announced back at WWDC 2013 and has been in developer preview ever since.

Will Apple today tell us when we'll see the OS X Mavericks software hit Macs the world over? Here's hoping. Anything to get us out of Mavericks and into something with a better name is all right by us.

A wildcard One More Thing?

What if the One More Thing isn't an iPhone 5C? This time last year, Apple knocked us all for six when it announced the iPad 4 alongside the iPad mini. Perhaps we're in for something a little more surprising this year - an iWatch? An iTV? The new Mac Pro?

One thing's for sure: with Apple, you can never be sure of anything.

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