Surface march of shame continues as Microsoft reveals tablet revenue

31st Jul 2013 | 01:43

Surface march of shame continues as Microsoft reveals tablet revenue

Failure continues

Surface RT has taken buckets of flack lately, some of it coming from Microsoft's mouth itself, but today we know exactly how much the company has made with its latest slates.

Spoiler alert: It's not a lot.

According to an annual financial filing with the U.S. Securities and Exchange Commission, Microsoft has made $853 million (about £559m, AU$943m) from Surfaces. The figure accounts for both the RT and Surface Pro.

That's $853 million earned since the time the Surface launched last fall until June 30. By GeekWire's calculations, that means Microsoft has moved around 1.7 million Windows 8/Windows RT tables.

No matter how you cut it

Apple, meanwhile, sold 14.6 million iPads in three months.

Comparing Apples and Surfaces aside, Windows tablet revenue was less than the recent $900 million (about £585m, AU$971m) write-down Microsoft incurred when it dropped prices of the RT.

To make the burn sting a little more, the Softies noted in the filing that Windows sales and marketing expenses grew to $1 billion (about £65.6m, AU$1.1b) for the fiscal year.

The 34 percent jump reflected "an $898 million increase in advertising costs associated primarily with Windows 8 and Surface." That's around £589 million/AU$993 million spent, or again, less than was made with W8/WRT tablets.

Microsoft Surface tablet Windows 8 Windows RT Windows 8.1 Surface RT Surface Pro TRBC
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