Samsung unveils world's brightest LCD panel

12th Nov 2008 | 18:56

Samsung unveils world's brightest LCD panel

70-inch advertisting screen is four times brighter than home sets

Get ready for a new generation of outdoor displays. Samsung has just developed a massive 70-inch panel with a brightness of 2000 cd/m2 (2000 nit) that will be bright enough to shine through the sunniest days.

The 'super-bright' Full HD panel is one-third brighter than the previous brightest digital information display, and will replace traditional paper posters in bus shelters, museums and, naturally, outside shops.

Using local dimming LED (light-emitting diode) technology, power use is minimised and the dynamic contrast ratio boosted, up to 200,000:1.

The future's so bright, I gotta wear shades

The new screen generates four times the brightness of a typical LCD flat-screen TV, and comes with a brightness control feature allowing advertisers to lower the brightness level at night to the level of a conventional High Def telly.

Samsung isn't owning up to the panel's price just yet, but the 80kg monster has been specially toughened for 24/7 use, with a generous 178-degree viewing angle.

The screen has already earned an Innovation Award "honoree" for the 2009 International Consumer Electronics Show, at the electronic show's preview in New York this week.

Samsung LCD High Definition advertising
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