M&S ramps up RFID tag use

20th Feb 2007 | 00:00

M&S ramps up RFID tag use

Retailer to deploy identity chips in 120 stores

Marks and Spencer ( M&S ) is to extend its use of Radio Frequency Idenity (RFID) tags to 120 of its stores across the UK.

M&S chief executive Stuart Rose claims the use of RFID is one reason for the retailer's recent success, says ComputerWeekly ,

The company started a trial of the tags in late 2004 in a handful of stores, expanding it slightly in 2005 and more extensively in 2006.

M&S uses the tags on its men's suits, trousers and jackets, and women's casual trousers, skirts and suits.

TRBC
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