M&S ramps up RFID tag use
20th Feb 2007 | 00:00
Retailer to deploy identity chips in 120 stores
Marks and Spencer ( M&S ) is to extend its use of Radio Frequency Idenity (RFID) tags to 120 of its stores across the UK.
M&S chief executive Stuart Rose claims the use of RFID is one reason for the retailer's recent success, says ComputerWeekly ,
The company started a trial of the tags in late 2004 in a handful of stores, expanding it slightly in 2005 and more extensively in 2006.
M&S uses the tags on its men's suits, trousers and jackets, and women's casual trousers, skirts and suits.